CFI Media Kit

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Telling the CFI story

For over 40 years, CFI has been connecting kids to nature. Thank you to the journalists, filmakers, storytellers, and media that have elevated our story to help us connect to more and more supporters every year.

 

We need help sharing our story!

If you are interested in covering a CFI story, please reach out to the Marketing and Communications Director: marketing@cfimoab.org 

Utah Office of Tourism film project

Canyonlands Field Institute teamed up with Visit Utah and Local.Studio to create a film that tells the story of CFI Education on the Upper San Juan. This project is part of a larger effort from the Utah Office of Tourism to showcase examples of responsible, ethical, and sustainable visitation of Utah’s natural resources. The film project was designed to highlight CFI’s leave no trace ethics, visitation with respect, and educational method as a model for experiencing Utah’s natural beauty. We took 4 days and 3 nights to raft the Upper San Juan, from Sand Island to Mexican Hat, Utah, working to create filmable moments along the way.

Native Teen Guide in Training

The NTGIT is an 8-day rafting trip along the San Juan River in Southeastern Utah designed to give Indigenous teenagers a chance to develop community, level up their outdoor skills, and have fun.

The program begin in 2012, and has since developed into a fully subsizided, Native-led, stand-alone program that provides industry-standard technical skills, launching many outdoor careers.

NTGIT Media Kit

Since its creation, the impact of CFI's NTGIT program has grown: 

$500,000

fundraised to subsidize Native Teen Guide in Training Program over the history of the program.

180+

teens given lifechanging access to community and the outdoors.

15+

nations and tribes represented throughout the program's history.

20+

Indigenous teachers, leaders, and professionals serving as mentors for teens

Other CFI Media:

  • Article: "What Feels Like Home," Colleen Cooley, Osprey Stories
    • Colleen shares the impactful experience of serving as a mentor and guide on CFI's Native Teen program

 

  • Podcast: "Hello Arches," Hello Nature, REI Co-op Studios
    • Michele Johnson explores her connection to nature, Moab, and CFI's mission of connecting kids to the outdoors

 

 

  • Podcast: "This Week in Moab" - KZMU Community Radio
    • Jory Macomber shares his passion for education and the future of CFI's educational direction
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local studio
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Coyote's Corner

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